Long-time EndoMune Operations Executive Dawn Goforth Leads New EndoMune Owners Medical Care Innovations

EndoMune’s Innovative Products, Distribution Channels, and Operations Remain the Same as New CEO Goforth Positions EndoMune Probiotics for Sales Growth and Product Extensions for 2024 and Beyond.

[SAN ANTONIO, TEXAS] — Today EndoMune Probiotics announced the company and its family of innovative probiotics supplements were purchased by San Antonio-based Medical Care Innovations. Medical Care Innovations is led by long-time EndoMune operations executive Dawn Goforth and her husband, businessman Rick Goforth. The terms of the deal are undisclosed.

Founded in 2007 by Gastroenterologist Dr. Lawrence J. Hoberman, EndoMune’s innovative probiotic supplements Advanced Probiotics, Junior Advanced Chewable Probiotic, Junior Advanced Probiotic Powder, and Metabolic Rescue support digestive and immune health, and increased energy levels for active adults, children, and seniors.

Today EndoMune Probiotics are available at more than 300 HEB grocery stores, independent pharmacies and wellness centers across the U.S., Amazon, and EndoMune.com. Market analysts expect the U.S. probiotic supplement market to grow to $6-$8 billion in 2024.

“Our new team is excited to build on EndoMune’s 17 years of probiotics innovation and success,” said Dawn Goforth, Managing Partner of Medical Care Innovations. “Our flagship EndoMune supplements Advanced Probiotics, Junior Advanced Chewable Probiotic, Junior Advanced Probiotic Powder, and Metabolic Rescue remain the same. EndoMune’s operations, manufacturing, and distribution partners are unchanged. Medical Care Innovations is investing in new EndoMune product lines for 2024 and 2025, and focusing on sales growth to take advantage of the fast-growing probiotics supplement marketplace.”

“My long-time operations director and friend Dawn Goforth, and her husband and business partner Rick, are the ideal people to continue the EndoMune success story,” said EndoMune Founder and Gastroenterologist Dr. Lawrence J. Hoberman. “Dawn and Rick are the only people I could think of who possess the marketplace expertise, vision, and know-how to lead EndoMune’s future growth. Plus, they share my life’s commitment to making life better for everyone. EndoMune Probiotics is in great hands.”

About EndoMune Probiotics

Founded in 2007, EndoMune Probiotics (EndoMune.com) is a leading innovator in probiotic supplements for active adults, children, and seniors. EndoMune’s Advanced Probiotics, Junior Advanced Chewable Probiotic, Junior Advanced Probiotic Powder, and Metabolic Rescue support digestive and immune health, and increased energy levels. EndoMune Probiotics are available at independent pharmacies and wellness centers across the U.S., more than 300 HEB grocery stores, Amazon, and EndoMune.com. EndoMune’s supplements and product statements have not been evaluated by the Food and Drug Administration. EndoMune’s supplements are not intended to diagnose, treat, cure, or prevent disease. EndoMune Probiotics are 100% made in the U.S.A. EndoMune Probiotics is owned by Medical Care Innovations, a privately held, Woman-Owned Business Enterprise (WBE) based in San Antonio, Texas.